The Results You Get Are Tied to the Things You Give
What does reciprocity in business mean to you? For most business owners, business is simply the exchange of payment for goods and services, essentially the sale. When you give a customer your product...
View ArticleTaking a Summer Vacation from Your Small Business
Does taking a personal vacation seem like a pipe dream? As a small business owner, your responsibilities are 24/7, they never stop! And it’s hard to turn it off long enough to unplug and get away....
View ArticleEight Easy Ways to Create More (and Better) Content
Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...
View ArticleSmall Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
View ArticleBrand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
View ArticleThe Power of Print in a World Gone Digital
Marketers today are in love with all things digital. In fact, many claim the rise of digital marketing has signaled the end of traditional print marketing. Digital marketers shout, “Print is dead!”...
View ArticleAn “Employee-First” Approach
Every entrepreneur dreams of expanding their business, hiring more people and of course making more money. If they were to prioritize these goals, I’m confident the majority would say making a profit...
View ArticleWhy People Love Small Businesses
“Small business” has become quite the buzzword. According to the Small Business Administration, more than half of Americans either own or work for a small business, and they create about two out of...
View ArticleThe Power of Small Business Partnerships
Too many small businesses owners have an “us against the world” mentality. They stay in their own bubble, focus on their closest competition, and work every day to be better than the competition. But...
View ArticleThe Number One Way To Stand Out in Search Results
There’s no doubt you need your small business to stand out in online searches. Customers are turning online to find and compare local businesses, and many will make a decision just from the search...
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