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The Results You Get Are Tied to the Things You Give

What does reciprocity in business mean to you? For most business owners, business is simply the exchange of payment for goods and services, essentially the sale. When you give a customer your product...

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Taking a Summer Vacation from Your Small Business

  Does taking a personal vacation seem like a pipe dream? As a small business owner, your responsibilities are 24/7, they never stop! And it’s hard to turn it off long enough to unplug and get away....

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Eight Easy Ways to Create More (and Better) Content

Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...

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Small Business Secrets from the Lemonade Stand

I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...

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Brand Building for the Competitive Entrepreneur

Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...

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The Power of Print in a World Gone Digital

Marketers today are in love with all things digital. In fact, many claim the rise of digital marketing has signaled the end of traditional print marketing. Digital marketers shout, “Print is dead!”...

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An “Employee-First” Approach

Every entrepreneur dreams of expanding their business, hiring more people and of course making more money.  If they were to prioritize these goals, I’m confident the majority would say making a profit...

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Why People Love Small Businesses

“Small business” has become quite the buzzword. According to the Small Business Administration, more than half of Americans either own or work for a small business, and they create about two out of...

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The Power of Small Business Partnerships

Too many small businesses owners have an “us against the world” mentality. They stay in their own bubble, focus on their closest competition, and work every day to be better than the competition. But...

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The Number One Way To Stand Out in Search Results

There’s no doubt you need your small business to stand out in online searches. Customers are turning online to find and compare local businesses, and many will make a decision just from the search...

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